VI-BOB. FIRMANING BIZNES FAOLIYATINI STRATEGIK REJALASHTIRISH ....................................................................................... 6.1.
Firmaning biznes faoliyatini strategik rejalashtirish va uning
xususiyatlari.
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6.2.
Biznes faoliyatiga ta’sir qiluvchi ichki va tashqi omillarni
o’rganish
....................................................... .......................................................
6.3.
Kompaniyaning strategik mavqeini baholash uslubi
...........................
6.4.
Strategik qiymat tahlili
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Tayanch tushunchalar
.......................................................................................
Muhokama uchun savollar
..............................................................................
VII-BOB. RAQOBAT BOZORINING JOZIBADORLIGINI TAHLIL QILISH VA TALABNI O’RGANISH ............................................... 7.1.
Kichik biznes korxonalarida marketingni tashkil qilishning
o’ziga xos xususiyatlari
........................... ........................... ...........................
7.2.
Kichik biznesda mahsulot raqobatbardoshligini ta’minlashda
bozorni segmentlashning mohiyati
........................... ...........................
7.3.
Kichik biznes korxonalarida mahsulot raqobatbardoshligini
ta’minlash va sifatni boshqarishda marketing tadqiqotlarining
maqsadi va vazifalari
........................... ........................... ...........................
Tayanch tushunchalar
.......................................................................................
Muhokama uchun savollar
..............................................................................
