Anthony W. Ulwick
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VIDEOS AND WEBINARS
youtube.com/strategyn BOOKS AND ARTICLES What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick McGraw-Hill (2005) Turn Customer Input Into Innovation by Anthony Ulwick Harvard Business Review — January 2002 Prescription for Health Care Cost Reform by Anthony Ulwick, Clayton Christensen, Jerome Grossman Harvard Business Review — March 2003 Do You Really Know What Your Customers Are Trying to Get Done? by Anthony Ulwick Harvard Business Review — March 2003 Lost in Translation by Anthony Ulwick Harvard Business Review — May 2004 Giving Customers A Fair Hearing by Anthony Ulwick and Lance Bettencourt MIT Sloan Management Review — April 2008 The Customer-Centered Innovation Map by Lance Bettencourt and Anthony Ulwick Harvard Business Review — May 2008 TONY ULWICK ABOUT Tony Ulwick is the pioneer of Jobs-to-be-Done theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is the author of What Customers Want (McGraw-Hill) and numerous articles in Harvard Business Review and Sloan Management Review. CONTACTtony@strategyn.com www.strategyn.com www.anthonyulwick.com SPECIAL THANKSA special thanks goes to Perrin Hamilton for his contributions in creating the Jobs-to-be-Done Growth Strategy Matrix and writing Chapter 3, and also to Christian Sarkar who has been amazing through each step of the publishing process. I’d also like to thank my entire team at Strategyn for their support and commitment to advancing the process of innovation. Lastly, I want to thank my wife Lindsay for making my life perfect. Yüklə 1,81 Mb. Dostları ilə paylaş:
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