Anthony W. Ulwick

Copyright © October 2016 by Anthony W. Ulwick All Right Reserved

ISBN# 978-0-9905767-4-7

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Published by IDEA BITE PRESS
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Printed in the United States of America
“Anthony Ulwick has taken the guesswork out of innovation. For 25 years he has worked to guide companies to success. He has done this by introducing us to Jobs-to-be-Done theory, and converting it to practice using his rigorous innovation process known as Outcome-Driven Innovation.


The vast majority of innovation projects fail. With Ulwick's process we finally learn what the best know already - innovation cannot be left to chance. It can and should be managed for successful outcomes.

I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”

Philip Kotler
S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University