University of sunderland programme

Mobile marketing

Promotion of goods and services through the use of mobile gadgets, such as smartphones and tablets, is known as mobile marketing. It employs modern mobile technology's characteristics, such as location services, to target ads to users in specific areas.

With mobile marketing, a user's persistent Internet connection is used to deliver targeted advertisements for a variety of products and services.
Advertising campaigns that target mobile users, such as text message promotions and app push notifications, fall under the umbrella term known as "mobile marketing."
When it comes to mobile marketing, consumers are segmented based on their actions, not their demographics.
A specific type of mobile advertising is mobile marketing.
Data collecting in marketing raises concerns about personal privacy.
The cost of mobile advertising is significantly lower than that of TV and radio commercials.
Mobile marketing simplifies web advertising. No advanced equipment or technical knowledge is needed. Mobile marketing efforts provide clearer success metrics.
Mobile marketing is highly competitive. Any budget may be accommodated, and the payback is significant. Social media advertising is cheaper than radio and TV.
Mobile marketing may rapidly reach customers wherever. Radio and TV advertising only works if the target audience is listening or watching.

Website marketing

Marketing a website means promoting it in such a way that it attracts visitors who are interested in what the site has to offer. Usually, the target audience is made up of people who would be interested in the company's wares. The greater the volume of visitors to your site, the greater the number of people who will be exposed to your value proposition.

Search engine optimization (SEO) techniques, content marketing, social media engagement, and other digital and offline initiatives are all employed with the end objective of increasing a website's visibility in organic search engine results page (SERP) placement.
Search engine optimization (SEO)
To increase a website's visibility in search engine results, SEO professionals organize the site's material by topic. It's the steps you take to improve your site's rankings in search engines, which increases the likelihood of visitors coming to your site naturally.
Examples of technical SEO include incorporating structured data, reducing page load times, and optimizing for mobile devices.