Chapter 9 Ideas
Can you imagine yourself as an inventor? You might think that
you need to know a lot of science, but this isn’t always true. The
most important thing is a new idea, and ideas can come to all
kinds of people in many different situations. Some of these ideas
have changed the world.
Catseyes™ *
A simple idea can sometimes make millions of dollars for the
inventor if enough copies of the invention are sold. In 1933, an
English road builder called Percy Shaw was driving home. At
one point on the road there was a bend with a steep drop on the
right. The night was foggy, and Shaw followed the road with
difficulty. Suddenly, the lights of his car caught a cat sitting on a
fence. The light shone back to him clearly from the animal’s eyes
and possibly saved his life.
Shaw realized that “glass eyes” down the center of roads could
help to guide drivers. He started work and put together glass balls
and mirrors inside a rubber case. Each time a car drove over
them, the “eyes” sank into the road and were cleaned by a piece
of rubber. The government didn’t show much interest in Shaw’s
idea until his “Catseyes” became useful during the war years
because street lamps were switched off at night and cars had to
use very weak lights. Enemy airplanes couldn’t see the light from
Catseyes.
After the war, the government started a program to put
Catseyes on all Britain’s roads. Shaw became rich, but continued
to live in the same house. In most ways his life didn’t change.
* ™: a sign showing that the name is owned by a person or company that
makes them, and cannot be used by others
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Post-it™ notes
A new idea can sometimes have an unexpected use. In the 1970s
Art Fry, who worked for a company called 3M, was looking for a
new way to mark his place in his Bible. He noticed that
somebody at the company had produced a new type of sticky
material. It was strong enough to hold onto paper, but could be
lifted off easily and left nothing behind. He realized that his
problem was solved. 3M liked the idea and started to make little
books of yellow squares of paper with this sticky material along
one side. They were called Post-it notes, although most people
today call them “yellow sdckies.”
Velcro™
Sometimes inventors only have to copy what already exists in
nature. In 1948 George de Mestral, a Swiss mountain climber and
inventor, returned from a walk with his dog. Both he and the
animal were covered in sticky balls from plants. Looking at these
closely, he saw how they caught hold of the cloth, and an idea
was born. He decided to call his new material Velcro and in time
his company was selling 55 million meters of it every year. Today,
Velcro is used on clothes and bags to keep pockets shut and to
hold pieces of cloth together.
Lock-nuts
There are times when ideas come from looking at things in a new
way. Catherine Ryan noticed that it was difficult to take her
wedding ring off because her finger grew bigger when she pulled.
She thought of a new kind of nut. It would get tighter as it was
turned and so stay in place. Today these are called lock-nuts.
Millions of them are used in the building of many types of
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machines. Before Catherine Ryan had her idea, another nut had to
be tightened against the first one. This took longer and cost more.
The sewing machine
Dreams can sometimes give an answer when deep thought has
failed. In 1845, Elias Howe was sitting at his desk, trying to turn
his idea for a sewing machine into something that might work.
He fell asleep and dreamed he was in Africa and had been caught
by local people who weren’t very friendly. In fact, they were
going to eat him. They put him in a pot of water and started to
heat it. He kept trying to climb out of the pot, but they pushed
him back with their sharp spears.
W hen he woke up, he thought about his dream. He
remembered that the point of each spear had a hole in it and
realized that this was the answer to his problem. Howe’s machine
was never very successful, but the first popular machine, invented
by Isaac Singer in 1851, used Howe’s needle with a hole in the
pointed end. Howe took Singer to court and won. He collected
$5 for every sewing machine made in America, and became the
fourth richest man in the country.
The windshield wiper
From time to time the answer comes from somebody who is
new to a situation. In 1903, on a trip to New York City, Mary
Anderson of Alabama watched as a driver got out of his streetcar
many times to brush snow from the glass at the front. Millions of
people had seen the same thing on many occasions, but
Anderson made a simple drawing of a long piece of rubber that
could clean the glass. This was moved backward and forward by
hand from inside. By 1916, these were being fitted to all
American cars, and they were later powered by electricity.
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A new vacuum cleaner
Sometimes no improvements are made to a machine until
somebody asks a simple question— why? In 1978, vacuum
cleaners hadn’t really changed very much since the beginning of
the century. There had been a number of improvements, but air
was still pulled through a paper bag and in time this didn’t work
so well because of the dust. One day, James Dyson found that he
had no more vacuum cleaner bags. He took the old one out of
the trash can, and discovered that it wasn’t really full. He shook
the dust out of it, but it still didn’t work well.
Dyson started to think about a better method. O n the roof of
a local factory, there was a machine to remove dust from the air;
it turned very fast and caught the dust against its sides. Dyson
visited the factory that night and made several drawings of the
machine. He rushed home and made a model out of card, which
he fitted to his vacuum cleaner. It had no bag. Instead, a part of
the machine inside turned round very fast. The dust hit the sides
of this and fell to the bottom of the machine. To Dyson’s
surprise, it worked well. It took fourteen years, though, and more
than 5,000 models, before the Dual Cyclone (DC01) appeared in
stores in 1993. It became the most popular vacuum cleaner in the
UK, and Dyson cleaners are best-sellers in Western Europe.
A radio for Africa
Human need often leads to change. In 1991, Trevor Bayliss saw a
television program about Africa. A medical worker said that if
more people were able to listen to the radio, advice on disease
control could be broadcast. But many areas were without
Hectricity and batteries were expensive, often costing more than a
Week’s food for a family. Bayliss had a new idea for a radio. You
turned a handle a number of times and this produced enough
Bayliss’s radio
electricity to make it work. It took some time, though, to produce
a working model and to make companies believe in the idea.
Then, in 1994, Bayliss’s latest model, which ran for fourteen
minutes, appeared on Tomorrow’s World, a BBC program about
inventions. After this, he got the money to finish the job. His
radio is now supplied to many people in the poorer parts of the
world. It is also sold at full cost in Europe and the US, where
people like it because used batteries damage the Earth.
One of the first inventions was the wheel, and it has continued to
be useful. Since then, life has become easier for many people as a
result of new ideas. Most important inventions came at first front
China, and later from the Middle East, Europe, and the US.
There are recent signs that this is changing, and new ideas are
coming froth many more parts of the world. One thing, though,
will never change— the ability of human beings to look at
something old and think of something new.
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