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Table of Content - Volume 1 | Issue 6 (Aug 2023)
American Journal of Public Diplomacy and International Studies
37
Mandatory Reorganization of Corporate Law Entities
Otabek Rakhmonov
205-207
38
Importance and Characteristics of Administrative Documents
Saidazimov Yusuf
208-213
39
Perspectives for Applying International Experience of Audit of 
Financial Investments
Suyunov Yorkin Bekmuradovich 214-221
40
A model of tourism development within the economy
Jumаnаzаrovа Zilolа Shokir qizi 222-225
41
DEVELOPMENT OF INTERNATIONAL COOPERATION IN PRIVATE 
HIGHER EDUCATION INSTITUTIONS
Jumabaeva Janar Muratbaevna 226-228
Table of Content Page 3 of 3

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MERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
AMERICAN Journal of Public Diplomacy and
International Studies 
Volume 01, Issue 06, 2023 ISSN (E): 2993-2157 
 
 
 
The Role of Marketing in Management Theory and 
Prospects for Applying its Principles
 
Musayeva Shoira Azimovna
 
Professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan 
Usmonova Dilfuza Ilkhomovna
 
Assistant professor of Samarkand Institute of Economic and Service 
Usmanov Shakhzod Shokhrukhovich
 
Student, Samarkand Institute of economic and services 
 
 
Abstract: 
In this article, the service of achieving the company's main goal, such as the creation 
of appropriate departments for the implementation of the management function of marketing in 
companies, comprehensive study of environmental conditions, orientation to market 
requirements, and ensuring its flexibility in the foreign market, is considered.