120MRC4 Tourism Marketing
Course objective:
The course provides knowledge on the Tourism Marketing.
Course content:
1. Introduction
2. Levels of marketing in tourism and marketing environment
3. Approaches to marketing in tourism
4. Destination marketing management system
5. Brand policy
6. Quality management system
7. Knowledge management system
8. Marketing and management of tourist destinations
9. Basic division of tourism
10.Political influences
11.Research methods and techniques
12.Qualitative and quantitative approaches in the field of marketing
13. Case study
140MPS2 Applied Mathematics – Probability and Statistics – doc. RNDr.
Zdenka Lustigová, CSc.
Course objective:
This course is aimed to deepening and filling in the basic knowledge of mathematical and
statistical analysis, focused namely on basics in understanding and processing data, hypothesis
testing and some computational algorithms and basic skills to use them. Besides the theoretical
description the selected topics are presented on real life data, eg. Data from Czech Statistical
office and other national statistical offices and institutes (https://www.czso.cz/csu/czso/home/),
resp. in table processor Excel. Upon successful completion of this course, students will be able to
use the acquired knowledge in other related courses as well as in practice.
Course content:
Lecture 1: The work with data and basic terminology
Lecture 2: Normal model and standardization I
Lecture 3: Normal model and standardization II
Lecture 4: Gathering data I (understanding randomness)
Lecture 5: Gathering data II (sampling)
Lecture 6: Gathering data III (experimental and observational studies)
Lecture 7: Language of data and hypothesis
Lecture 8: Central limit theorem
Lecture 9: Hypothesis testing, Z test
Lecture 10: Hypothesis testing, Student’s T test
Lecture 11: Hypothesis testing, Chi test
Lecture 12: Frequent Errors in data processing and presentation, the ways of
statistical manipulation
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