Maintain sound financial management of the venture
Build strong market position among the local patrons
Position Coach House B&B as the best B&B on Charvak among the numerous tourists
In order to succeed, the new management will strive to achieve the following goals:
Amenities that go beyond the typical B&B will include:
Pralines on pillows.
A complimentary music CD for each room that the guest may keep (copy included in packet).
An extensive video and audio library for guest use.
CD stereo systems and VCRs in each room.
Starbucks coffee.
A variety of herbal teas.
Daily fresh-baked muffins and fresh fruit.
Links to other businesses and services on the area and the mainland
Market Analysis Summary
The Coach House B&B will focus on quality, luxurious, yet affordable, lodging for vacationers interested in exploring Charvak resort and the surrounding mountainous region. This area is a sleeping giant on the verge of awakening.
Our most important groups of potential customers are those who traditionally choose the bed and breakfast climate to the more traditional and sterile surroundings of hotels / motels. Creating a "home away from home" which is often more beautiful and palatial than where they are traveling from will ensure many return customers
Market Segmentation
Our two major customer segments are tourists from the every region who traditionally prefer the cozy environment of B&Bs, and local patrons who need the facilities for various events. The table below outlines the total market potential for our business.
A modest projection for increased unit rental is 30% per year. Competitors on the island have averaged 30% + rental increases over the past three years, and the Uzbekistan Inn is forecasting 50% increases for the next two years before maxing out at full capacity. This projection is without any significant increase in advertising or exposure, but is based on the general average increase in tourism.
The bed and breakfast industry offers a unique lodging environment, which caters to an ever-increasing group of travelers. B&Bs create a climate of home, where guests become temporary members of a larger family. The B&B home opens itself to guests, allowing them to participate and share in the richness of a community, while still allowing whatever degree of privacy is preferred. Meals can be shared with the innkeepers and other travelers allowing new relationships to be created and old ones enriched. Or, meals can be taken in the privacy of the guest's room.
Competition and Buying Patterns
A variety of settings available in the B&B are situated to enable individuals or small groups to locate the perfect setting for whatever mood or activity one is pursuing (reading, watching television, playing board games, etc.). In the B&B, a guest is a guest in one's home, not a customer. It becomes a place to return to: at the end of a day, or during the next vacation (like going home).
At the Coach House B&B, guests will have the right mix of membership and privacy. Being dutiful without being intrusive is a delicate balance and one that owners have mastered in their various walks of life
Our sales forecast is based on the historical industry trend of Charvak Resort and the following rates and occupancy assumptions:
