concept, as well as to identify the determinants of consumer loyalty in the tourism market.
purposes of a heuristic nature and based on the analysis and evaluation of previous research
projects and existing publications covering the subject matter.
Findings. The subject literature review confirms that while consumer loyalty to a destination
and the broadly understood accommodation services constitute the frequent objective of re-
search, the consumer loyalty of travel agents is rarely analyzed. The above conclusions indicate
the need for conducting research and undertaking attempts to explain consumer loyalty in the
tourism market in this particular area.