Development of internal corporate communication
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- Bu səhifədəki naviqasiya:
- Laurea University of Applied Sciences
- Development of internal corporate communication
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Development of internal corporate communication Study case: Company FIEGE
2013 Laurea Leppävaara Laurea University of Applied Sciences Laurea Lepävaara
Development of internal corporate communication Study case: Company FIEGE
Komárková, Kateřina
Degree Programme in Business Management
Bachelor’s Thesis
March, 2013
Abstract Laurea Lepävaara Degree Programme in Business Management
Komárkova, Kateřina Development of internal corporate communication Year
2013
Pages 50
company’s internal communication had changed in the past years due to management chang- es. The thesis has observed the internal communication in the case company and found the main problem in the internal communication.
Primary and secondary data has been collected in the research that has been used for further analysis. In the theoretical part are described definitions and previous findings concerning internal communication from different kind of sources. Knowledge base part includes theory that is linked to internal communication, such as communication channels and strategy. In the practical part of the research had been collected data from individual interviews with company employees. Both primary and secondary data have been analyzed in the research analysis section of the report.
Finding of the research are described in the conclusion of the report. Outcome of the re- search is a plan of improvements where is written the main problem in the internal communi- cation. In the plan of improvements are described recommendations for the company man- agement.
Key words, internal communication, communication channels, communication strategy Yüklə 452,52 Kb. Dostları ilə paylaş:
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