B4 Developing an online community The concept of working with a client to develop a strategy to encourage online
community building, including:
•
use of promotional techniques, e.g. requesting feedback, surveys, special offers
and creating links between social media websites and company
e-commerce site
•
monitoring social media website streams and responding to queries, requests
and complaints.
B5 Developing a social media policy The concepts of social media policy. Working with a client to create a social media policy
applicable to a business, including:
•
company philosophy (identifying and reflecting this in posted content)
•
promotion of honesty and respect in posted content
•
ways to ensure confidentiality of information
•
methods of dealing with security issues
•
separation of company and personal content
•
relevant legal and ethical considerations.
B6 Reviewing and refining plans The implications of working with a client to improve the quality, effectiveness and
appropriateness of the plans. Working with a client and other relevant stakeholders
to improve the quality, effectiveness and appropriateness of the plans, including:
•
gathering feedback from a client and potential users
•
communicating with a client, e.g. email, verbal communication
•
scheduling and documenting meetings
•
agreeing and adjusting timescales
•
refining ideas and solutions.
Learning aim C: Implement the use of social media in a business C1 Creating accounts and profiles The concepts of creating accounts and profiles when implementing a plan.
•
Sign-up, creation and administration of social media website business accounts.
•
Creation and set-up of a company profile.
•
Customisation and configuration of the company profile, including privacy
settings, colour schemes, images, text and other assets that follow branding
guidelines.
