Academic/General Training Module by Adam Smith First Published in 2015

 
Describing an advertisement 
Describe an interesting advertisement that you have seen. You should say: 
 
where you saw it 
 
what it was about 
 
why you think it was an interesting advertisement. 
Choose something simple. Here's an example with the "band 7" vocabulary 
underlined: 
I'm going to talk about an advertisement for Coca-Cola, which is one of the 
biggest brands in the world. I've seen Coke advertised everywhere, on posters 
and TV commercials. The advert shows a picture of Santa Claus smiling and 

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 IELTS
 JOURNAL 
 
 
 
47 
holding a bottle of Coke. I think the aim is to target children and associate 
(link/connect) the brand with Christmas time. The advert is interesting because 
the company is deliberately trying to influence and attract children. The 
marketers are trying to capture young customers. They are presenting the 
drink as something special, a gift for Christmas. However, Coca-Cola is not 
necessarily a healthy drink for children; it contains a lot of sugar. Maybe this 
kind of advertising manipulates children and encourages them to pester their 
parents.